Founding Principles & ethos
Verte Agency is a strategic media services company with a wide range of clients covering healthcare, financial, fashion and cyber security. We work closely with brands to establish key results, strategy and measurement for their media investments. We work in many capacities from traditional media agency model or internal media staff to help bridge and improve collaboration with their media partners.
Our founding principles are critically important to how we operate Verte and interface with our clients. From its inception, we wanted to ground the agency in principles that would serve as our true north and provide the foundation for our company ethos.
Principles: Integrity // Empathy // Balance // Innovation
We are driven by love of the work and seeing results of resolving a challenge.
Humanity first. Our relationships and integrity drive our success.
We believe that strong ideas, strategic thinking, and positive mental energy all derive from a critical balance of work and rest. At Verte, creating space for reflection is part of our core work process.
Our virtual team structure with remote workspace allows us to fully live our digital promise. We believe that leveraging technology to foster teamwork and camaraderie uniquely position us to offer value to our clients.
CEO
Sonny Kim
Sonny is a digital native and an accomplished, award‐winning marketer with 20+ years of digital marketing and media experience who champions the art & science of strategy development. She is a trusted advisor and provides clients a holistic view of the media landscape, consumer experience and accountable strategies that challenge assumptions, informed decisions rooted in data and drives results. Her category experience includes Luxury & Retail, Tech, Healthcare, Financial, Travel and Education. Client work includes: NYDJ, J.Jill, Lands End, Vera Bradley, Keds, Sperry, MCM, Harry Winston, Bose, John Hancock, Santander, Purdue Global University, and Blue Cross Blue Shield of MA